We have everything you need when you launch your brand
Product design, branding and marketing strategy, business analysis, and more.
Ask yourself some questions first！
- Why do you want to create this brand?
- Do you know your risk?
- How to find your customer?
- Is now the right time to found your beauty brand?
- How much money do you need to start a beauty brand?
Tips before we move forward. In this article, we will simply break it into 4 parts.
- Choose a series/product line to develop
- Understand your market, come up with an outstanding marketing plan
- Recent trends for founding beauty brands
- What we can offer you
Choose a Series/Product Line To Develop
First, you need to figure out what you want your business to look like, for instance, how will you structure it? What product are you going to choose? This is important because the structure and product you are going to choose need to meet needs and solve customer pain points.
The beauty industry covers a broad range of products, from facial care and body care products to cosmetics and essential oils. The first step to starting a beauty business is identifying the type of product you want to develop. For example, if you are going to focus on natural skin care products, you can develop a toner or serum with only natural ingredients.
Another tip is you can launch with only a few high-quality products that will appeal to your target market rather than a variety of mediocre items that don’t suit your brand’s image.
So, what to launch? Is that item a trend? If you still can’t decide, you may contact us for some professional advice.
Understand your market, come up with an outstanding marketing plan
Once you choose your first series or product line, you need to solidify your pricing strategy, product branding, and more. But before that, you need to know your market well to make your decision.
Find your point of difference, and market it accordingly. Market research can help you identify gaps in the current beauty market—like surveys, field trials, rising trends, or unmet needs. The most basic way is to do your research online, or you can make good use of martech technology! For example, you can use AI to predict your sales amount to control your product quantity.
Contact us if you want to know more. We have a professional marketing team that follows the latest beauty industry information, and know some Martech resources like AI marketing and AI Livestream companies for you, we can also provide free consultation and advice for your beauty brand.
Here are some marketing tips for you to think
- Is using growing social media suitable for your brand? Such as Instagram Influencers and Viral TikTok Content
- Let AI help you with some decisions, will it be more comprehensive than humans?
- What’s Next For Beauty?
Recent trends for launching beauty brands
Throughout COVID-19, inflation, and the Ukraine war, a period of time where many retailers have been struggling, is there still hope to lunch a beauty brand? The answer is yes! Crisis entails opportunity, like the financial crisis of 2007–2008 caused lots of large enterprises to downsize, and let a lot of new technology companies grow. So with using the right tools, launching a beauty brand has recently become one of the most popular and profitable business opportunities.
The rise of indie brands and focus on quality ingredients are trends that are standing out recently. For skincare, people are wearing lesser makeup and there is an increased interest in the quality and ingredients of skincare products. Skincare and no-makeup trends were already growing before COVID-19, but the pandemic accelerated the trend. During COVID-19, the aggregate industry for traditional makeup purchases, such as lipstick, was down by over 70%, while skincare sales increased. So what are you waiting for, contact us and we can give you some advice for free!
What we can offer you
- Professional R&D team, develop the best product for you
- Provide accurate skincare product recommendations
- Skincare product domain-know-how
- Free beauty brand launching consultation and advice
- Marketing technology (Martech) advice
- Discuss your business model with us
- Market data research