A perfect liquid foundation starts from the right color shade! Both color shades and texture will affect the product.
Different regions, countries, and races are suitable for different color shades. We can find the biggest common point in that area to choose the best color shades for development.
These are some liquid foundation suggestions for different regions. However, we suggest that you need to discuss with Fuyue Biotech for more details on the color, texture and formula.
Although most Taiwanese have beige skin tone, but there is still difference between warm and cold tone color, so we suggest both warm and cold tones must be developed.
Southeast Asia- Singapore, Malaysia, Indonesia, Vietnam, Philippines… etc.
Southeastern Asia is dominated by beige and brown skin tone. They don’t pay much attention to coverage, so the basic concealer function is enough; they pay more attention to freshness and functionality, so the products you produce don’t need to be too pigmented.
Northeast Asia-Japan, Korea
Although people here have warm and cold skin color tone, according to the experience of Fuyue Biotech, many Japanese and Korean customers actually don’t like their foundation to be too white, they prefer colors that can show their complexion.
Europe – Spain, Switzerland, France, Germany, Luxembourg. England… etc.
European women tend to wear minimal makeup, and they generally avoid doing anything too complicated and time-consuming. They only wear makeup they need, for foundations, they prefer matte finish which make them look more natural.
North America- United States, Canada
The United States is an immigrant country with a history of only 200 years, Therefore, Americans have many races. Mainly in four skin colors, white, black, beige and brown. So before launching a product, you can think about the target audience you want to develop. Or you can develop all four color with different shades.
Different regions love different foundations texture, function…and so on, so there are many things to pay attention to besides color. Feel free to use the “Free Book Now” button on the left to ask Fuyue Biotech. We can help to find the best formula for your brand.