Now that 2022 is already halfway through, perhaps you’re interested to prepare for 2023. In that case, you’ve come to the right place! We’re setting our sights on the months ahead, which can help you prepare cosmetic products for 2023, to seize the beauty trend.
1. Beauty With The Pandemic
Given the realities of working from home (WFH), physical distancing, and mask-wearing, it has become much less important to wear makeup daily. When people do return to work, many will continue to wear masks, which further slows the makeup’s industry recovery. One possible exception is above-the-mask cosmetics and under-the-mask treatments, such as eye cosmetics and mask skin essence.
2. Skincare minimalism
We’re all so busy, why not make things easier when people can? You can attract your consumers with minimalist skincare, a minimalist skincare routine will give your customers minutes and possibly hours back every week. Plus, a shorter routine also means they are more likely to keep up with their skincare.
3. Anti-blue light skincare products
Long-term exposure to blue light has the potential to have a significant negative impact on people’s well-being, and people start to be aware of the risks. Exposure to blue light has increased these years, as many previously office-based workers have increased their time in front of a screen, as face-to-face meetings have moved to virtual. Customers start to look for skincare products loaded with antioxidants, as well as niacinamide and zinc oxide.
We have products with optics that minimize visible light to prevent skin tanning. For example, some of Fuyue’s foundation is scientifically proven to minimize the effects of blue light by 80%; and also niacinamide skincare products restore skin surface cells from blue-light-induced oxidative stress and provide strong protection against skin damage caused by blue light.
4. Eco-friendly ingredients/packaging
With global awareness of environmental protection, consumers are becoming increasingly conscious of the impact that their everyday routines have on the environment. Awareness has spread so consumers will want to know that beauty care brands maximize sustainability at every stage of a product’s lifecycle. We can also choose natural or eco-friendly ingredients to make the best natural, and eco-friendly green cosmetics to save the environment.
We have Eco-friendly UV-blocker that contains only reef-safe ingredients, with a waterproof function that is ideal to use while doing water sports like diving exercises or workouts.
5. Use Martech To Reach Your Customers
The pandemic has apparently changed consumer shopping habits in the beauty industry. Even before the pandemic, brands were already under pressure to overhaul their product-innovation pipelines. Now, the need for speed is even greater.
Martech trends will accelerate, with direct-to-consumer e-commerce, such as brands’ websites, shoppable social-media platforms, and online marketplaces becoming much more important. Consumers have increased their online engagement and spending. Beauty-industry will need to prioritize digital channels to capture and convert the attention of existing and new customers.
If you need advice in this regard, please contact us, we know some Martech resources like AI marketing and AI Livestream companies for you, and we can also provide free consultation and advice for your beauty brand.